21-24 April 2011 года

Lenexpo Exhibition Complex

Pavilion 7

Organizers:

GOVERNMENT OF ST.PETERSBURG

RUSSIAN BOOK UNION

LENEXPO JSC

Supported by Federal Agency for Print and Mass Communications

Patronage by Chamber for Commerce and Industry of the Russian Federation

UFI Approved Event since 2010

RUEF Approved Event since 2009

Aims:

• РазвитLiterary and copyright market development in Russia
• Forming and developing of Russian authors brands
• Building new positioning for the book market as a dynamic, modern and attractive intellectual products industry
• Forming the image of book market as a leading intellectual products market, and Russian Book Union as a leading organisation for copyright protection and intellectual products markets developer
• Become one of leading international book fairs in Europe
• Become the most visited exhibition in St.Petersburg
• Assist the meetings of publishers with authors, sellers, printers, providers and readers.

Exhibition format:

• Inside and outside the pavilion
• Conference halls and stages - business events for exhibitors and trade visitors, cultural events for public
• Book selling for public
• Food court
• Special programme for children

Exhibitors:

• Publishers
• Authors
• Book-sellers
• Libraries
• Educational institutions
• Printers
• Audio, video, e-books producers
• Internet-shops
• Producers and distributors of software
• Industry organisations and associations
• Governing bodies

Guests of Honour - Italy and Spain

Visitors:

Trade visitors (about 8 000)

Public visitors (about 52 000)

Exhibition promotion campain:

• Ads in mass media, on radio and TV
• Ads in the streets and in public transport of St.petersburg
• Invitations
• Direct mail
• Internet campain

Main events of Book Salon 2011:

• International Writers Forum
• Best Books of the Year Award by ASKI
• Presentations
• Conferences
• Seminars and Panel discussions
• Meetings with authors
• Concerts
• Special programme for children

Book Salon 2010 summary:

Dates - 22-25 April 2010

Venue - "Lenexpo" exhibition and congress center, pavilion 7

Number of Exhibitors – 278 from 10 countries

Number of visitors - about 60 000

Number of accredited mass media - 135 journalists from 110 different TV, Radio, Newspapers, Magazines and News portals

Number of events in the frame of the Exhibition - about 300 at conference halls, presentations areas and Exhibitors booths.

The guests of the official opening ceremony:

Ilya Klebanov - the Presidential Envoy to the Northwestern Federal District

Valentina Matvienko - the Governor of St.Petersburg

Oleg Tkach - Vice President of Russian Book Union

Vladimir Grigoriev - Deputy director of the Federal Agency for Print and Mass Communications